Turning a Passion Into a Small Business

This week I traveled to Fort Collins, Colorado to check out a banjo shop making handcrafted, one-of-a-kind instruments. This experience gave me fresh insights into the true value of entrepreneurship at a local level, and I hope to pass that along through the mini-documentary linked above.

In today’s day and age, entrepreneurs and business owners like Elon Musk are almost universally adored — and rightfully so. But people tend to forget that you can follow your passion and build a business doing things like designing and building unique banjos, too.

In this video, Mark “Rooster” Austin, the owner of Cloverlick Banjo Shop, explains how he took his passion for music and turned it into a small business. One thing that really stands out from hearing Mark speak is the peace of mind he has achieved through entrepreneurship. He’s providing value to his community in a way that he’s uniquely qualified to do, and I think the effects of that can be seen clearly in this short interview.

Entrepreneurship, ultimately, is about problem solving. These days, some of the biggest problems society is facing are anxiety and depression, and a lot of that can be attributed to the fact that most people are stuck working jobs that give them little to no fulfillment. Somewhat ironically, the act of entrepreneurship itself can be one of the biggest ways that we eradicate anxiety and depression from the general population and build a society that moves in harmony.

When you’re part of a small team like at Cloverlick Banjo Shop, it’s so much easier to live a meaningful life where you are connected with your work and the people you do it with. As automation and AI continue to eliminate unskilled labor jobs from the economy, it’s these small businesses providing unique products and services that can replace soulless, repetitive jobs with engaging and purposeful ones.

Hopefully, more people will hear stories like Mark’s and realize that they don’t need to be just another cog in the corporate wheel. Whether your passionate about music, photography, art, technology, or anything else under the sun, start thinking about how you can turn that passion into something valuable to society. Once you figure that out, you’ll be well on your way to the happy and fulfilled life that we all seek.

By sharing the stories of other entrepreneurs through the “Creators Spotlight” we hope to give you the insight and motivation to recognize that it is possible to turn your passion into a successful business. If you or somebody you know has a story worth sharing, please contact us.